Let's not lecture...
I help Christian communicators become trainers, not just talkers. You’ve walked with God, wrestled through the mess, and gained wisdom worth sharing. But right now your message feels scattered [or maybe a little dry].
You are done with fluffy Christian messages that drown people in vague inspiration. And you certainly don’t want to try to guilt people into holiness—Yikes! You want to show them how to live out the Word. At Contrary to Popular, we're building a better way... with less performance and more practice. If you’re ready to shape a message that’s clear, creative, and ignites maturity in the people you serve, let’s make it happen.
You have a powerful message...
Too many Christian messages are trying to:
Hype up emotions
Use guilt to change behaviors
Info-dump theological insight
Sound lofty or smart
Build the speaker's credibility
Offer pep talks instead of plans
But that is not what makes disciples. And that’s not what you’re here for.
When people hear yet another message about what they "should" be doing, but without instructions on HOW, even a sincere believer might walk away assuming the bible just doesn't work.
They don't hate the truth. They just don't have anyone to show them the SKILL of living it out.
Honesty time
Is my message structured in a way that actually helps people get there?
Have I been guilty of dropping a vulnerable personal story and walking away?
Does my message ever feel like fluff, guilt, pressure, or background noise?
Do I see much maturity happening around me, or just spiritual diapers?
I created the SkillStory System as your roadmap for transformation.
You've seen where your people are struggling. You’ve been leading, teaching, and praying for them for years. What you need now is a clear structure to pull your insights together and build something they can practice.
Most Christians aren’t lazy or apathetic. They’re undertrained.
That’s where SkillStory Coaching comes in. We don't need louder voices or better stage presence. We need to teach in a way that sticks.
The SkillStory System helps you:
Clarify your message without watering it down
Turn biblical truths into tangible, doable soft skills
Create your own Skill Map: a clear, teachable path your audience can follow
Structure books, talks, courses, sermons, or curriculums that equip, not just impress
Gain confidence that what you’re building will actually disciple people
This is a system for guides, not gurus. It's for Christian leaders like you who care more about fruit than fame.
Hello there!
Founder of Contrary to Popular & creator of the SkillStory System
We know God’s truth brings freedom. We know Jesus is the answer. But how do we help people move from knowing it to living it?
I’ve seen too many people receive the truth, try their best…and eventually walk away from the church, convinced that biblical principles just don’t work.
That’s why I created the SkillStory System to help Christian communicators turn biblical insight into spiritual muscle memory (instead of truth-dumping).
I help bold, humble leaders like you take what you’ve experienced and shape it into a clear, practical framework that equips your audience to grow, live it out, and pass it on.
Discipleship doesn’t happen through
Discipleship is a training ground, and you can learn how to lead people through it.
SkillStory Coaching is a 1:1 experience tailored to your calling. You’ll go through the same process I use in my cohort program, but with personal attention and a custom approach.
A crystal-clear Main Skill that anchors your message
A Skill Map that breaks your biblical insight into actionable, teachable steps your audience can live out
Tangible tools your audience can use to practice your Skill
Scriptural backbone without overwhelming your audience
Framework to share your personal stories and experiences
The strategy to scale and steward your message well
By the end of our work together, you'll have turned your message into a clear, repeatable system that equips others and lays the foundation for books, talks, courses, retreats, or anything else God has up His sleeve for your ministry!
To turn your message into a SkillStory message
Let’s chat about your message, clarify your goals, and see if SkillStory coaching is the right fit.
We’ll work together to build your Skill Map—a clear, transformative path your audience can actually follow.
Turn your Skill Map into a book, course, sermon series, or retreat that trains and expands the Kingdom.
I can't wait to hear about what God has been teaching you!
"Julianne pulled out the details I didn’t even know were in my head. I probably would’ve forgotten half of what I wanted to put in my book if she hadn’t been there asking the right questions. The process was so much less frustrating — and it came together so much faster — with her help."
"I had worked on my book for year and hadn't gotten very far. I would NEVER have published the book without Julianne's guidance, knowledge, and support. Working with her has been amazing. Over and over again, she has brought me clarity and a different perspective that I would not have thought of on my own."
“Julianne is helping people help people. She gets that we’re in an age of too much telling and not enough guiding. She has a knack for organizing a message so it actually equips. Every time we collaborate, she adds incredible value. The content she develops for our clients has been impeccable.”
“Julianne is a rock star! She’s incredibly thoughtful and clear, with the smarts to keep things focused without ever being harsh. I thought my idea was clear before—but through this process, I realized I’d only been seeing through a glass dimly. For the first time, I took the time to really organize my thoughts and clarify not just the ways God has helped me, but who I’m called to reach.”
Screenwriter
“Jules always does it! She has this uncanny and magical way of getting the pulse on what I’m trying to say far more concisely and eloquently than I could ever have articulated my own thoughts. That rare ability enables me to break down barriers and ultimately create what I had in mind. She spawns my creative pursuits and helps me get a better grasp on a project. All that to say … WOW, THANK YOU, & SO GRATEFUL for her coaching!”
“Julianne’s hands-on, detailed coaching style is exactly what I needed. I could talk with her for hours. She’s so encouraging and supportive, and her gift for brainstorming amazed me. The one-on-one time with her was the best part of the program. She really listened and helped me say what I was trying to say.”
You have an important message. But how do you talk about it?
Maybe your message is still a swirl of sticky notes and journal entries. Or maybe you know exactly what you’ve walked through, but not how to pass it on. Either way, the tug on your heart isn’t going away.
This short, coaching-style resource will help you slow down, reflect, and uncover the deeper message God’s been forming in you, so you can stop second-guessing and start getting clear.
No more dragging your feet. No more blank pages.
Let's start mapping it out today!
Prefer a group experience?
Join the waitlist for the 12-week SkillStory Course and:
Gain access to tons of helpful exercises and development tools
Clarify your core biblical Skill alongside other Christian leaders
Receive realtime feedback on your message
Stay on track to create a discipleship resource your audience will love
Now let’s make sure your message seriously equips.