And there are people who need to hear it!
God’s been nudging your heart. You know it’s time to finally dive into that book, course, workshop, or retreat idea. But when you sit down, the scattered notes and swirling thoughts feel overwhelming.
It’s a content development framework that walks you step by step through shaping your ideas into a powerful discipleship tool. Your message won't just languish in your notebook collection. It will revolutionize how your audience sees God.
The SkillStory System is a 12-step content development tool that helps Christian authors, leaders, and influencers organize their message with clarity and purpose. Instead of creating blind, you’ll follow a proven framework that combines skill-building and story structure so your audience not only hears the information, they actually experience transformation.
Your message is meant to change lives, not just fill heads. A lecture might inspire for a moment, but true discipleship means your audience walks away with new abilities and fresh mindsets. Biblical principles, like loving your neighbor or practicing forgiveness, aren’t just commands, they're skills developed over time through practice. You can convince someone that they should forgive, but that doesn't mean they'll know how to forgive. As Christian leaders, we can break these principles into teachable, doable steps. We can turn theoretical into tangible.
Storytelling isn’t just about sharing your personal journey — though that can be powerful. It’s about helping your audience see their own story in your message. When they recognize themselves in the journey you’re describing, they know how to connect, apply, and live out the lesson. Think of it like holding up a mirror: your message reflects their challenges, their hopes, their next step. The SkillStory System uses timeless storytelling principles to map out that journey so they don’t just “get it,” they live it.
Great content has a funny way of looking so simple when it’s finish. But behind the scenes, there’s usually a mountain of sticky notes, coffee-fueled brainstorms, and a few “why did I sign up for this?” moments. When you start, staring at a blank page can feel incredibly overwhelming. The SkillStory System gives you a clear process to follow so you’re never starting from scratch (or drowning in drafts). By the end, you’ll have a complete Skill Map, which is your content’s blueprint. It makes creating your book, course, or message faster, sharper, and far more effective [without the chaos].
Now let’s make sure your message seriously equips.
YOUR MESSAGE, MULTIPLIED
Once you’ve put in the hard work of creating your SkillStory Skill Map, through coaching or the course, you’ve opened the door to endless possibilities. Now you can move forward with confidence and create the projects God’s been stirring in your heart. Click on the category that fits you and see how one map can power every form your message takes—from books and sermons to podcasts, courses, and beyond.
Your Skill Map will be your writing blueprint, keeping you from ever staring at a blank page as you write.
Write in any order without losing your flow or consistency.
See at a glance which chapters are strong and which need stories, verses, or action points.
Hand it off to your editors or designers for a smoother, faster publishing process.
Keep all your future derivative spin-offs organized and consistent: devotionals, journals, or study guides.
Use your Skill Map to query your book idea. Agents love seeing clarity and structure.
Build your proposal around it (chapter summaries, goals, transformation points already done).
Save time during developmental edits because your flow and theology are already mapped.
Use it to brief your ghostwriter, designer, or launch team so everyone understands the message from day one.
Turn your Skill Map into a sermon series plan. Your ideas become lessons and solid actions steps.
Use it to map discipleship pathways for your church or small groups.
Keep your team unified on doctrine, structure, and transformation goals.
Repurpose your teaching into a study guide or book later, without starting from scratch.
Turn your yearly preaching calendar into a cohesive journey instead of a collection of isolated sermons.
Use your Skill Map as your content calendar — each lesson becomes a podcast episode or talk.
Ensure variety: testimony, theology, practicality, and storytelling all stay balanced.
Keep continuity across episodes so listeners feel a journey instead of random topics.
Share the visual map with your producer or guest coordinator to plan ahead.
Reuse tested episodes as source material for your book or course later.
Turn your Skill Map into a session schedule. Your scattered ideas become structured activities, talks, or reflections.
You'll see how each part of the retreat builds toward transformation, not just emotion.
Share the board with your team so everyone can visualize the flow of the weekend.
Use the same Skill Map to design participant workbooks or follow-up materials.
Create multiple retreat types (women’s, couples, leadership) from one core message.
The Skill Map will help you turn lessons into bite-size posts, reels, or carousels.
Keep biblical accuracy and brand voice consistent across platforms.
Track what content types perform best, then update your board to reflect real-world results.
Batch content by theme so your feed builds momentum instead of confusion.
Use it to plan collaborations or guest posts aligned with your bigger message arc.
Use the Skill Map to visualize your lessons and activities before recording.
Build student workbooks, slides, or assignments directly from your mapped content.
Keep your spiritual, emotional, and skill-building goals aligned throughout the course.
Easily hand it to a designer or VA to help with setup on your course platform.
Use it to track student outcomes and continuously refine your system.
Use your Skill Map as a curriculum skeleton for group sessions or mentoring programs.
Assign “focus skills” each week for your participants.
Track progress and feedback inside your Skill Map for easy iteration.
Share your map to train other coaches in your method.
Create consistent, reproducible discipleship frameworks without losing personal touch.
Meet some happy folks
"I had worked on my book for year and hadn't gotten very far. I would NEVER have published the book without Julianne's guidance, knowledge, and support. Working with her has been amazing. Over and over again, she has brought me clarity and a different perspective that I would not have thought of on my own."
"I didn't realize how many deep dive steps are needed prior to even starting to write. I learned to merge the art of telling your story with the skills required to present it appropriately in order to keep the reader engaged and invested in the book."
Author in the making
"I have so many random thoughts. Julianne is great at helping me hone in on the ideas that I’m really excited to talk about. I love that her system gives me a flexibility so I can adapt based on where God leads me. Her encouragement has helped me feel capable in this calling to write.”
Author in the making
Don't see your question? Reach out!
SkillStory has 12 steps, but the timeline depends on you. Some leaders whip through quickly and are ready to move to the next steps in just a few weeks. Others take more time, either because they want deeper feedback or because life gets busy. ⏰
The pace also depends on how detailed you want your Skill Map before jumping into creation. The good news? However fast or slow you go, you’re never wandering blind — you’ve always got a clear next step.
Technically? No. You can just dive into writing that book or planning that retreat workshop. But here’s the catch: without development, you’ll usually create the most obvious, surface-level version of your ideas. Our brains are wired to default to the most obvious answers and clichés if we don’t slow down and dig deeper.
🥱 Your audience doesn’t need another round of platitudes — they need something practical, skill-based, and insightful. Development is what takes your message from “heard it before” to “this changes everything!”
Think of it like a menu, not a one-size-fits-all meal plan. 🍽️ You might just need a one-time session to break through a roadblock, an ongoing rhythm of support to keep momentum steady, or a focused sprint where we push hard toward a specific milestone. It's all about matching the pace and collaboration style that fits you.
👉 To find your fit, let's start with a free Discovery Session.
Nope. 📢 Whether you’re a pastor writing sermons, an influencer creating courses, or a leader planning workshops, the SkillStory System works. If your heart is to help people actually become more like Christ — not just nod politely at your words — this is for you. SkillStory helps you organize, brainstorm, and shape your ideas so you can impact the people you feel called to help.
Right at the front. Most authors skip development and rush into a first draft. Then they land in developmental edits with a manuscript that’s messy, shallow, or all over the place. Cue endless revisions. 🥴
With SkillStory, you invest that time before the draft, so you end up with cleaner writing, fewer rounds of rewrites, and a stronger book from day one. Instead of revising in a vacuum, you’re collaborating with me to build something solid.
That's literally what the SkillStorySystem is built for. 🙌 Instead of chasing every shiny idea, SkillStory helps you choose one project, clarify the transformation you’re leading, and build it out step by step. Consider it your “anti-chaos” tool.
That’s great! 🌱 Bring your sermons, outlines, notes, or half-drafted book babies. SkillStory helps you refine, reorganize, and shape them into something structured, powerful, and transformation-focused. I like to think of existing work as a garden — we’ll pull the best pieces you’ve already grown and plant them into a new and improved structure.
Absolutely! Most ghostwriters work with you to create an outline, then interview you for the content they’ll shape into chapters. Building a Skill Map first not only makes their job much easier, but it ensures the end product reflects your vision. It gives you space to organize and reorganize your ideas until you’re confident in the flow.
Without it, you risk handing a ghostwriter half-baked direction, only to want major developmental changes later — which costs time and money. That’s why book mapping is such a valuable step in the process.
Courses do such a tremendous job of teaching people real skills! Some of my clients plan to write a book first, then turn it into a course. Others plan to develop the course first and see if a book or retreat might follow.
No matter which route you plan to take, the SkillStory System is going to help you create robust, transformational content that can be used in a book, course, sermon series, podcast, and MORE!
Because Jesus never promised us popularity — He promised transformation. 💥 The world wants polished appearances. We’re after Kingdom impact. Around here, we don’t just say things that sound good; we build content that does good.
Now let’s make sure your message seriously equips.